retargeting
retargeting Lexical Profile
retargeting Game Scores & Validity
• noun
A digital marketing strategy in which online advertisements are directed specifically at consumers who have previously visited a website or interacted with a brand without making a purchase.
"The e-commerce company used retargeting to remind recent website visitors about the items left in their shopping carts."
The act or process of directing a policy, resource, or effort toward a new or previously intended objective.
"A careful retargeting of public subsidies helped ensure that financial aid reached the lowest-income households."
In computer graphics and animation, the process of adapting existing motion data or software code from one character model or hardware platform to another.
"Animation retargeting allows developers to apply a single motion-capture recording to characters of vastly different proportions."
• verb
To direct online advertisements toward consumers who have previously interacted with a website or mobile application (present participle of retarget).
"By retargeting past visitors with tailored discounts, the retailer significantly improved its conversion rate."
To aim, direct, or adapt something toward a new or different target, audience, or computing platform (present participle of retarget).
"The engineering team spent the month retargeting the compiler to support the new processor architecture."