retargeting Synonyms
Another word for retargeting
• noun (Context 1)
A digital marketing strategy in which online advertisements are directed specifically at consumers who have previously visited a website or interacted with a brand without making a purchase.
"The e-commerce company used remarketing to remind recent website visitors about the items left in their shopping carts."
• verb (Context 2)
To direct online advertisements toward consumers who have previously interacted with a website or mobile application (present participle of retarget).
"By remarketing past visitors with tailored discounts, the retailer significantly improved its conversion rate."
• noun (Context 3)
The act or process of directing a policy, resource, or effort toward a new or previously intended objective.
"A careful redirection of public subsidies helped ensure that financial aid reached the lowest-income households."
• verb (Context 4)
To aim, direct, or adapt something toward a new or different target, audience, or computing platform (present participle of retarget).
"The engineering team spent the month redirecting the compiler to support the new processor architecture."