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Definition of slogan

slogan

/ˈsloʊ.ɡən/
slo · gan
Plural:slogans
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slogan Lexical Profile

slogan Game Scores & Validity

• noun

1

A short, striking, and easily remembered phrase used in advertising, political campaigns, or social movements to promote an idea, brand, or goal.

Example

"The marketing team spent weeks brainstorming a catchy slogan for the new product launch."

2

Scottish A war cry or rallying cry, historically used by Scottish Highland clans to gather forces in battle.

Example

"Across the misty valley, the Highland warriors shouted their clan's ancient slogan."

Synonyms
View all synonyms for slogan

• Rhymes for slogan

• Nearby Words

slobby
sloe
slog
slogan
sloganeering
sloganize
sloop

Word Origin & Etymology

Borrowed in the early 16th century from Scottish Gaelic sluagh-ghairm ('army cry'), a compound of sluagh ('host, army') and gairm ('cry, shout'). Originally denoting a Scottish Highland clan's war cry, the sense broadened in the 18th and 19th centuries to political rallying cries and commercial catchphrases.

Cite this Entry

Wordmom. (2026). Definition of Slogan. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/slogan
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