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Definition of rebranding

rebranding

/ˌriːˈbrændɪŋ/
Plural:rebrandings
•
Past Simple:rebranded
•
Past Participle:rebranded
•
Present Participle:rebranding
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rebranding Lexical Profile

rebranding Game Scores & Validity

• noun

1

The process of changing the corporate image, name, symbol, or design of an established company, organization, or product to create a new identity in the minds of consumers and stakeholders.

Example

"The airline underwent a complete rebranding that included a modernized logo and updated cabin interiors."

Synonyms
View all synonyms for rebranding

• verb

1

To change the corporate image, name, or marketing identity of a company, organization, or product (present participle of rebrand).

Example

"The firm is currently rebranding its flagship software suite to appeal to enterprise clients."

Synonyms
View all synonyms for rebranding

• Rhymes for rebranding

• Nearby Words

rebound
rebounder
rebrand
rebranding
rebroadcast
rebuff
rebuild

Usage Trend

Historical frequency of usage in published text.

180019102020
Data source: Google Books Ngram Viewer

Cite this Entry

Wordmom. (2026). Definition of Rebranding. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/rebranding
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