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Definition of rebrand

rebrand

/ˌriːˈbrænd/
re · brand
Plural:rebrands
•
Adjective:rebranded
•
Past Simple:rebranded
•
Past Participle:rebranded
•
Present Participle:rebranding
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rebrand Lexical Profile

rebrand Game Scores & Validity

• verb

1

To change the corporate image, name, symbol, or marketing identity of an organization, product, or service.

Example

"After the merger, the firm decided to rebrand its entire product line."

2

To present a person, idea, or group in a new way to improve public perception.

Example

"The politician attempted to rebrand himself as a moderate reformer ahead of the election."

Synonyms
View all synonyms for rebrand

• noun

1

An act or process of changing the corporate image, name, logo, or marketing strategy of an organization or product.

Example

"The company announced a major rebrand to appeal to younger consumers."

Synonyms
View all synonyms for rebrand

• Rhymes for rebrand

• Nearby Words

rebottle
rebound
rebounder
rebrand
rebranding
rebroadcast
rebuff

Usage Trend

Historical frequency of usage in published text.

180019102020
Data source: Google Books Ngram Viewer

Cite this Entry

Wordmom. (2026). Definition of Rebrand. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/rebrand
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