assure
assure Lexical Profile
assure Game Scores & Validity
• verb
To tell someone positively or confidently in order to dispel any doubts they may have.
"The pilot spoke over the intercom to assure the passengers that the turbulence would soon pass."
To make something certain to happen or be achieved.
"Her groundbreaking research and dedication will assure her a prominent place in medical history."
British To provide insurance coverage for a person's life against the certainty of death or an agreed-upon maturity date.
"The policy was taken out to assure his life for the financial security of his family."
Word Nuance & Usage
Often confused with 'ensure' and 'insure': 'assure' takes a personal direct object to mean removing someone's doubts ("I assure you"), 'ensure' means to make certain an event or outcome happens, and 'insure' refers specifically to financial protection against loss.
• Rhymes for assure
• Nearby Words
Word Origin & Etymology
Borrowed from Old French 'asseurer', from Vulgar Latin '*assecurare', formed from 'ad-' (to) and 'securus' (safe, secure).
Usage Trend
Historical frequency of usage in published text.