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Definition of assurance

assurance

/əˈʃʊə.ɹəns/
as · sur · ance

Adverb:assuredly
•
Plural:assurances
•
Adjective:assured
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assurance Lexical Profile

assurance Game Scores & Validity

• noun

1

A positive declaration or pledge intended to give confidence and dispel doubt; a firm promise.

Example

"The project manager gave her assurance that the software update would be completed on schedule."


2

Confidence or certainty in one's own abilities, or a state of being free from self-doubt.

Example

"She answered the panel's challenging questions with remarkable calm and assurance."


3

British A form of financial coverage, specifically life insurance, that provides a guaranteed payment upon an inevitable event such as death.

Example

"The couple met with a financial adviser to arrange a joint life assurance policy."

Synonyms
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Antonyms
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Word Nuance & Usage

In British English financial terminology, 'assurance' traditionally refers to coverage for an event that is certain to happen (such as death in life assurance), whereas 'insurance' covers events that might happen (such as fire or theft).

• Rhymes for assurance

Word Origin & Etymology

Borrowed in the late 14th century from Old French 'asseurance', meaning a pledge or certainty, which derives from Vulgar Latin '*assecurare' (to make safe or secure), ultimately from Latin 'securus' (free from care).

Usage Trend

Historical frequency of usage in published text.

180019102020

Cite this Entry


Wordmom. (2026). Definition of Assurance. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/assurance
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