persona Synonyms
Another word for persona
• noun (Context 1)
The aspect of someone's character or identity that is presented to or perceived by others, especially in public or professional settings.
"Behind his tough public image, the veteran journalist was known to colleagues as a gentle and generous mentor."
• noun (Context 2)
A voice, role, or character assumed by an author, narrator, or performer in a literary work, song, or dramatic performance.
"Throughout the collection of satirical essays, the writer adopts the character of a naive traveler observing modern society."
• noun (Context 3)
A fictional profile created to represent a typical user or customer segment in product design, software development, and marketing.
"The design team developed three distinct user personas to guide the layout and accessibility of the new mobile application."