gimmick Synonyms
Another word for gimmick
• noun (Context 1)
A trick, scheme, or novel feature designed primarily to attract attention, publicity, or trade, often lacking real intrinsic value.
"The restaurant's robot waiters were dismissed by food critics as a cheap marketing ploy."
• noun (Context 2)
In professional wrestling and entertainment, a performer's distinctive stage persona, costume, and characteristic behavior.
"The veteran wrestler reinvented his career by adopting a new villainous persona that audiences loved to boo."
• noun (Context 3)
An ingenious or secret mechanical device, especially one used by a magician or carnival operator to manipulate a trick or game.
"The stage magician carefully concealed the brass gadget inside the false bottom of the top hat."
• verb (Context 4)
To equip, alter, or embellish something with a trick, secret device, or attention-seeking feature.
"The carnival operator had gimmicked the roulette wheel so that it rarely landed on the highest prize."