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Definition of touchpoint

touchpoint

/ˈtʌtʃ.pɔɪnt/
touch · point
Plural:touchpoints
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touchpoint Lexical Profile

touchpoint Game Scores & Validity

• noun

1

A point of contact or interaction, especially between a business and its customers before, during, or after a transaction.

Example

"The company redesigned its website and customer service hotline to improve every touchpoint along the buyer's journey."

2

A shared reference point, standard, or basis for comparison and understanding.

Example

"Classic fairy tales often serve as a cultural touchpoint for modern filmmakers and novelists."

Synonyms
View all synonyms for touchpoint

• Nearby Words

touchline
touchpad
touchpaper
touchpoint
touchscreen
touchstone
touchy

Cite this Entry

Wordmom. (2026). Definition of Touchpoint. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/touchpoint
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