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Definition of sportswashing

sportswashing

/ˈspɔːrtsˌwɑːʃɪŋ/
sports · wash · ing

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sportswashing Lexical Profile

sportswashing Game Scores & Validity

• noun

1

The practice by an individual, corporation, or government of using sports, such as hosting major tournaments or sponsoring teams, to improve a tarnished reputation and distract from unethical conduct or human rights abuses.

Example

"Critics accused the regime of engaging in sportswashing by spending billions to host the international championship."

Word Origin & Etymology

Coined in the 2010s as a blend of 'sports' and 'whitewashing' (by analogy with 'greenwashing'), originally popularized by human rights organizations to critique authoritarian governments hosting major global sporting events.

Cite this Entry


Wordmom. (2026). Definition of Sportswashing. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/sportswashing
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