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Definition of sportswashing
sportswashing
/ˈspɔːrtsˌwɑːʃɪŋ/
sports · wash · ing
sportswashing Lexical Profile
CEFR
C1
Grade
11
Tier
2
Usage
Rare
Syllables
3
sportswashing Game Scores & Validity
Scrabble US
Scrabble UK
WWF
Wordle Guess
• noun
1
The practice by an individual, corporation, or government of using sports, such as hosting major tournaments or sponsoring teams, to improve a tarnished reputation and distract from unethical conduct or human rights abuses.
Example
"Critics accused the regime of engaging in sportswashing by spending billions to host the international championship."
Synonyms
View all synonyms for sportswashing• Nearby Words
Word Origin & Etymology
Coined in the 2010s as a blend of 'sports' and 'whitewashing' (by analogy with 'greenwashing'), originally popularized by human rights organizations to critique authoritarian governments hosting major global sporting events.
Cite this Entry
Wordmom. (2026). Definition of Sportswashing. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/sportswashing