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Definition of shrinkflation

shrinkflation

/ˌʃrɪŋkˈfleɪ.ʃən/
shrink · fla · tion
Adjective:shrinkflationary
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shrinkflation Lexical Profile

shrinkflation Game Scores & Validity

• noun

1

The practice of reducing the size, weight, or quantity of a retail product while maintaining or increasing its sticker price, effectively raising the unit cost to the consumer.

Example

"Shoppers noticed shrinkflation in the cereal aisle when the boxes became noticeably narrower while the price remained the same."

Synonyms
View all synonyms for shrinkflation

Word Nuance & Usage

Often compared with 'skimpflation', which refers to a reduction in product or service quality rather than physical size or weight.

• Nearby Words

shrinkable
shrinkage
shrinker
shrinkflation
shrinkproof
shrinkwrap
shrivel

Word Origin & Etymology

A 21st-century portmanteau blending 'shrink' and 'inflation', popularized in the 2010s by British economist Pippa Malmgren.

Cite this Entry

Wordmom. (2026). Definition of Shrinkflation. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/shrinkflation
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