rollout
rollout Lexical Profile
rollout Game Scores & Validity
• noun
The official launch, introduction, or gradual deployment of a new product, service, software update, or policy to the public or across an organization.
"The company scheduled the nationwide rollout of its updated operating system for early autumn."
The first public exhibition of a newly built aircraft or spacecraft as it is wheeled out of its assembly hangar, or the phase of an aircraft's landing during which it travels along the runway while decelerating after touchdown.
"The pilot maintained steady rudder control throughout the landing rollout until the aircraft reached the taxiway."
North American An offensive play in American football in which the quarterback runs laterally toward one of the sidelines after receiving the snap in order to pass the ball or run with it.
"The quarterback completed a twenty-yard pass on a quick rollout to the right side of the field."
Word Nuance & Usage
The closed compound "rollout" (or hyphenated "roll-out") is a noun referring to the launch of a product or service, whereas the two-word phrase "roll out" functions as a phrasal verb meaning to officially introduce or deploy something.
Word Origin & Etymology
Formed in the mid-20th century as a noun compound from the phrasal verb "roll out," originally used in the aerospace industry to describe the ceremonial wheeling of a newly completed aircraft out of its hangar for public display.