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Definition of remarketing

remarketing

/ˌriːˈmɑːrkɪtɪŋ/
re · mar · ket · ing
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remarketing Lexical Profile

remarketing Game Scores & Validity

• noun

1

A digital marketing strategy that involves serving targeted advertisements or sending promotional emails to users who have previously visited a website or interacted with a brand.

Example

"The e-commerce company used remarketing to remind shoppers about the items left in their online carts."

2

The practice of promoting and selling a product, asset, or service again, often with a revised positioning or to a new target market (such as reselling previously leased vehicles or equipment).

Example

"The fleet management division specializes in the remarketing of used corporate vehicles at wholesale auctions."

Synonyms
View all synonyms for remarketing

• Rhymes for remarketing

• Nearby Words

remarkable
remarkably
remarket
remarketing
remarriage
remarry
remaster

Usage Trend

Historical frequency of usage in published text.

180019102020
Data source: Google Books Ngram Viewer

Cite this Entry

Wordmom. (2026). Definition of Remarketing. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/remarketing
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