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Definition of promo

promo

/ˈproʊ.moʊ/
pro · mo

Adverb:promotionally
•
Plural:promos
•
Adjective:promotional
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promo Lexical Profile

promo Game Scores & Validity

• noun

1

A short film, broadcast, or advertisement used to publicize a product, television show, or upcoming event.

Example

"The television network aired a thirty-second promo for the upcoming season finale."


2

A special marketing campaign, discount offer, or free sample distributed to generate publicity and boost sales.

Example

"The record label sent a promo of the new album to college radio stations across the country."

Synonyms
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• adjective

1

Relating to or intended for the publicity, advertising, or special discounting of a product, service, or event.

Example

"Make sure to enter the promo code at checkout to receive a twenty percent discount on your order."

Synonyms
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• Rhymes for promo

Word Origin & Etymology

Coined in the 1960s in American English as a colloquial clipping of 'promotion' or 'promotional', originating in the broadcasting and advertising industries.

Cite this Entry


Wordmom. (2026). Definition of Promo. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/promo
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