positioning
positioning Lexical Profile
positioning Game Scores & Validity
• noun
The act of placing or arranging someone or something in a particular location, posture, or configuration.
"The careful positioning of the solar panels maximized energy absorption throughout the afternoon."
The strategic process of establishing a distinct image, identity, or competitive standing for a brand, product, or organization in the minds of consumers.
"The company's market positioning as an eco-friendly luxury brand helped it attract conscientious buyers."
• verb
To put or arrange someone or something in a particular place, angle, or way (present participle of position).
"The photographer spent several minutes positioning the lights before taking the portrait."
To promote or present a product, service, or person so as to occupy a specific niche or strategic advantage (present participle of position).
"By expanding its research division, the firm is positioning itself as a leader in renewable energy."