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Definition of narrowcaster

narrowcaster

/ˈnær.oʊˌkæs.tɚ/
nar · row · cas · ter
Plural:narrowcasters
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narrowcaster Lexical Profile

narrowcaster Game Scores & Validity

• noun

1

A person, organization, or media outlet that transmits programming, information, or advertising to a specific, tightly defined demographic rather than to the general public.

Example

"With the rapid growth of specialized podcasts and subscription newsletters, almost anyone can become a narrowcaster catering to highly specific interests."

Antonyms
View all antonyms for narrowcaster

• Nearby Words

narrow
narrow-headed garter snake
narrowboat
narrowcaster
narrowish
narrowly
narrowness

Word Origin & Etymology

Coined in the late 20th century as a direct contrast to 'broadcaster', combining 'narrow' with '-caster' (from broadcast), reflecting the rise of cable television and specialized media targeting niche demographics.

Usage Trend

Historical frequency of usage in published text.

180019102020
Data source: Google Books Ngram Viewer

Cite this Entry

Wordmom. (2026). Definition of Narrowcaster. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/narrowcaster
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