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Definition of narrowcaster

narrowcaster

/ˈnær.oʊˌkæs.tɚ/
nar · row · cas · ter

Plural:narrowcasters
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narrowcaster Lexical Profile

narrowcaster Game Scores & Validity

• noun

1

A person, organization, or media outlet that transmits programming, information, or advertising to a specific, tightly defined demographic rather than to the general public.

Example

"With the rapid growth of specialized podcasts and subscription newsletters, almost anyone can become a narrowcaster catering to highly specific interests."

Word Origin & Etymology

Coined in the late 20th century as a direct contrast to 'broadcaster', combining 'narrow' with '-caster' (from broadcast), reflecting the rise of cable television and specialized media targeting niche demographics.

Usage Trend

Historical frequency of usage in published text.

180019102020

Cite this Entry


Wordmom. (2026). Definition of Narrowcaster. In Wordmom Dictionary. Retrieved Oct 15, 2026, from https://wordmom.com/dictionary/narrowcaster
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