multichannel
multichannel Lexical Profile
multichannel Game Scores & Validity
• adjective
Relating to a business, retail, or marketing strategy that interacts with customers or distributes products through multiple distinct platforms, such as physical stores, websites, and mobile apps.
"The retailer launched a multichannel marketing campaign across television, print catalogs, and social media."
Having, using, or operating across more than one communication, broadcasting, or audio-recording channel simultaneously.
"The sound engineer used a multichannel mixer to balance the vocals and instruments during the live concert."
Word Nuance & Usage
In business and marketing, "multichannel" means reaching customers across several independent platforms (such as retail stores, email, and social media), whereas "omnichannel" specifically implies that those platforms are seamlessly integrated.