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Definition of greenwashing

greenwashing

/ˈɡriːnˌwɑːʃɪŋ/
green · wash · ing
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greenwashing Lexical Profile

greenwashing Game Scores & Validity

• noun

1

The deceptive practice of using misleading marketing or public relations to persuade the public that an organization's products, aims, or policies are environmentally friendly when they are not.

Example

"Consumer watchdogs accused the fast-fashion brand of greenwashing after it launched a vague 'conscious collection' while increasing its overall carbon emissions."

Synonyms
View all synonyms for greenwashing

• Nearby Words

greenskeeper
greenspace
greenwash
greenwashing
greenway
greenwood
greeny

Word Origin & Etymology

Coined by American environmentalist Jay Westervelt in 1986 as a blend of 'green' (representing environmentalism) and 'whitewashing' (meaning to cover up or gloss over faults).

Cite this Entry

Wordmom. (2026). Definition of Greenwashing. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/greenwashing
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