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Definition of goodwill

goodwill

/ˈɡʊd.wɪl/
good · will
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goodwill Lexical Profile

goodwill Game Scores & Validity

• noun

1

Friendly, helpful, or cooperative feelings and attitudes toward other people or nations.

Example

"The diplomat visited neighboring countries on a mission of goodwill to strengthen regional ties."

2

The established reputation, customer loyalty, and brand value of a business regarded as a quantifiable intangible asset, especially when calculating the purchase price of a company.

Example

"The purchase price of the bakery included a substantial sum for the goodwill built over three decades of service."

Synonyms
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Antonyms
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• Nearby Words

goodnight
goods
goodtime
goodwill
goodwilled
goody
goodyear

Word Origin & Etymology

From Old English 'godwilla', a compound of 'god' (good) and 'willa' (will, disposition), originally used to translate the Latin 'benevolentia' in religious texts.

Cite this Entry

Wordmom. (2026). Definition of Goodwill. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/goodwill
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