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Definition of gimmicky
gimmicky
/ˈɡɪm.ɪ.ki/
gim · mick · y
gimmicky Lexical Profile
CEFR
C1
Grade
8
Tier
2
Usage
Rare
Syllables
3
gimmicky Game Scores & Validity
Scrabble US
Scrabble UK
WWF
Wordle Guess
• adjective
1
Relying on superficial novelties, clever tricks, or flashy features to attract attention rather than offering genuine quality or substance.
Example
"Critics dismissed the restaurant's smoke-filled dessert presentation as overly gimmicky and distracting from the actual flavor."
Synonyms
View all synonyms for gimmicky Antonyms
View all antonyms for gimmicky• Rhymes for gimmicky
Word Origin & Etymology
Formed in the mid-20th century by adding the adjective suffix '-y' to 'gimmick', an American slang term from the 1920s originally referring to a secret device used by carnival operators to rig a game, possibly an anagram of 'magic'.
Cite this Entry
Wordmom. (2026). Definition of Gimmicky. In Wordmom Dictionary. Retrieved Nov 5, 2026, from https://wordmom.com/dictionary/gimmicky