demographics
demographics Lexical Profile
demographics Game Scores & Validity
• noun
Statistical data relating to the population and particular groups within it, such as age, income, education, and geographic distribution.
"The city council analyzed local demographics before deciding where to build the new public library."
Specific segments or sectors of a population having shared characteristics, especially as targeted in marketing, polling, or broadcasting.
"The television network designed its fall lineup to appeal to several key demographics."
Word Nuance & Usage
While 'demography' refers to the academic discipline that studies human populations, 'demographics' usually refers to the statistical data or specific population segments themselves and normally takes a plural verb.
• Rhymes for demographics
• Nearby Words
Word Origin & Etymology
Formed in the 20th century as the plural noun of 'demographic', derived from French 'démographie', which combines Ancient Greek 'dēmos' (people) and '-graphia' (writing, description).