bundling
bundling Lexical Profile
bundling Game Scores & Validity
• noun
The commercial practice of offering several products or services for sale as one combined package, typically at a reduced total price.
"Product bundling helped the telecommunications company retain customers who needed both internet and mobile service."
American The practice in political fundraising of gathering individual campaign contributions from multiple donors and presenting them together to a candidate or committee to maximize influence.
"New campaign finance rules require lobbyists to disclose their role in bundling donations from corporate executives."
A historical courtship custom, formerly practiced in parts of Europe and colonial New England, in which an unmarried couple shared a bed while remaining fully clothed or separated by a board or heavy blankets.
"Historians note that bundling allowed young couples in colonial New England to converse warmly during frigid winter nights without burning extra firewood."
• verb
To sell or include extra hardware, software, or services together with a main product as a single combined offer (present participle of bundle).
"Many streaming platforms are now bundling their subscriptions with music and cloud storage services."
To tie, wrap, or gather several items together into a single package or group (present participle of bundle).
"Volunteers spent the afternoon bundling old newspapers and cardboard for the neighborhood recycling drive."
• Rhymes for bundling
Word Origin & Etymology
Derived from the verb 'bundle', which comes from Middle English 'bundel', related to Middle Low German and Middle Dutch 'bundel', ultimately from the Proto-Germanic root meaning 'to bind'. The historical courtship sense originated in rural Northwestern Europe and colonial New England, where couples were wrapped or bound in separate blankets to conserve heat while talking in bed.