brand
brand Lexical Profile
brand Game Scores & Validity
• noun
A type of product manufactured by a particular company under a specific name, or the commercial identity and reputation associated with that name.
"She prefers buying a local brand of coffee that sources its beans directly from small farmers."
A distinctive kind, variety, or style of something, especially a characteristic manner of thought, humor, or behavior.
"The comedian quickly gained a loyal following for her dry, observational brand of humor."
An identifying mark burned onto the hide of livestock or onto wooden goods with a heated iron, or the iron tool used to make such a mark.
"The ranch hands checked the brand on the stray calf to determine which neighbor owned it."
A permanent mark of disgrace, stigma, or infamy attached to a person's reputation.
"He spent years working in community service to overcome the social brand of his youthful mistakes."
A piece of burning or smoldering wood from a fire, or a torch.
"The camper pulled a glowing brand from the campfire to light the lantern."
• verb
To assign a trademark, commercial name, or distinct visual identity to a product, service, or organization for marketing purposes.
"The bakery decided to brand its organic sourdough loaves with a rustic paper wrapper and a custom seal."
To characterize, label, or stigmatize someone or something as having a particular, usually shameful or undesirable quality.
"Critics were quick to brand the hastily drafted proposal as short-sighted and impractical."
To burn an identifying mark onto the hide of livestock or onto an object using a heated iron.
"Ranchers traditionally gather in the spring to brand the young cattle before turning them out to open pasture."
To impress or fix something indelibly upon the memory or mind.
"The breathtaking view of the canyon at sunrise was forever branded into her memory."
• Rhymes for brand
Word Origin & Etymology
From Old English 'brand', meaning 'fire, flame, or burning piece of wood', derived from the Proto-Germanic root '*brandoz' (to burn). The modern commercial sense evolved in the 19th century from the practice of burning identifying marks onto livestock hides and wooden casks with a hot iron.