brainstorming
brainstorming Lexical Profile
brainstorming Game Scores & Validity
• noun
A collaborative group discussion or individual creative process aimed at generating a wide variety of spontaneous ideas and solutions to a specific problem.
"After an hour of intensive brainstorming, the marketing team selected three promising concepts for the upcoming campaign."
• verb
To produce an idea or way of solving a problem by holding a spontaneous group discussion or engaging in free-flowing creative thought (present participle of brainstorm).
"The engineering students spent the afternoon brainstorming innovative ways to reduce plastic waste on campus."
• Nearby Words
Word Origin & Etymology
Popularized in 1948 by advertising executive Alex Faickney Osborn in his book 'Your Creative Power', building on the earlier early-20th-century sense of 'brainstorm' meaning a sudden burst of inspiration.